5 Easy Ways on How to Build Backlinks That are High Quality

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Link Building

Many SEO experts often repeatedly emphasize the importance of a link-building strategy, especially the establishment of high-quality backlinks. High-quality backlinks indicate that your website content is valuable to other website users, thereby increasing the trust of the Google search engine to you.


So what exactly are backlinks? Backlinks are links from one website to another. If someone else's website has a link pointing to yours, then your website will get a backlink. In the same way, external links from your website to other websites are other people's backlinks.

If you haven't created a website yet, you can refer to our Hong Kong web design service. You can also refer to our tutorials (Webflow/Wix) on setting up a website.

How to get high-quality backlinks and some common link building strategies

1. Create content worth sharing on your blog post

There’s a reason we put content marketing at the top of our backlink-building priority. Why is having great content on your blog post so important? How does it relate to building backlinks?

We often say that "content is king", useful content can not only solve the original intention of users to visit your website, but also encourage them to actively share to major forums or social platforms, and naturally create backlinks in a freeway.

Therefore, when you create website content, you should stand from the user's point of view and think about what will attract them and create sensational content, and you will be able to grasp the theme.

When writing an article for your blog post, keep in mind these four key criteria, which are:

Content Uniqueness

Incorporate your own unique opinions and suggestions into the content.

Content usefulness

From the user's point of view, relevant content that answers their question is the reason for their visit to your website and reading your blog post.

The content should be simple and easy to understand

The complex concepts should be translated into the simplest words possible.


Focus on the presentation of content, and make use of images or videos to improve readability.

2. Proactively contact websites that are interested in linking with you

Another common practice is to use your own resources to exchange links or establish links with some high-authority websites, and give the site owners a convincing reason to promote your website. This is commonly referred to as blogger outreach and guest posting/guest blogging.

In exchange, you could allow the site owner to write guest posts on your sites.

Or you could try resource page link building, whereby you find resource pages and put your website URL on those resource pages.

While this approach is relatively straightforward, it’s also important to remember not to massively link to low-quality spam sites to improve your search engine rankings but to link to high-quality links that are related to your content or that are in your industry.

Know that high-quality backlinks from authoritative websites are far better than links from low-quality, low-authority sites.

3. Use social media to share

In an era when everyone has a social media account, mastering social media marketing is equivalent to mastering the traffic password. When used properly, social media can help your website gain free exposure and earn quality backlinks to your website.

You can create a social media page for your website and fill in your website URL in the introduction or related links as one of the backlinks. Make sure you fill in your website URL correctly so there are no broken links. If there happen to be broken links, make sure to patch them up with some broken link building.

Another great way is to write a summary of your website content or to break down an article or product introduction into micro-content. Imagine that today’s social media users are less focused. Concise content catches their attention more quickly, making it easier for users to share your content. This could indirectly earn backlinks by exposing your content to potential editors/authors/site owners who may want to include a link to your blog in their future content.

4. Find sites that mention you but haven't linked your site

This is a very useful channel for building backlinks. You can search the web for your brand name or URL to find those who have mentioned your brand in the content of the website, or referenced the content of your website, but have not yet linked to your site in their content.

You can reach them and remind them that they can tag content sources and link to your site. Sites that often refer to your content are either already fans of yours or their content is relevant to your industry. So if nothing else, you should be able to easily gain backlinks and have the opportunity to build long-term relationships and build friendships.

5. Share your content on forums or communities

As we mentioned earlier, to increase backlinks, we must increase the chances of your website being exposed.

In addition to using social media to promote content as mentioned above, you can also post on forums or third-party sites like Quora or Reddit to share useful information and increase exposure for issues related to your content At the same time, you can also gain some backlinks.

While sharing content to forums or communities is an effortless way to get backlinks, it is also a very popular channel. However, many newbies do not have a comprehensive understanding of SEO, thinking that as long as there are more backlinks, the ranking of the website will improve, and they are desperately going to major forums or blogs to send a large number of links to their own website.

Having more links isn't always better. If your link is not relevant to the content of the post, the search engine will define your link as a spam link and be penalized.

There are many more link-building strategies not mentioned here, such as internal links. So make sure you do some research to use the strategy that best suits your case, and constantly be on the lookout for any potential link-building opportunities.

What are good backlinks / high-quality backlinks?

Now that you know how to get backlinks, let's talk about the characteristics of good backlinks.

Links come from authoritative web pages

For search engines, backlinks are equivalent to a vote of confidence cast by others on your website. The higher the trust, the higher the link value (Link Equity) delivered. Just imagine, will users be more willing to trust Wikipedia links or links to an obscure website?

The content of the link is related to the theme of the website itself

The lack of relevance between the link and the main body of the website will not only reduce the user's traffic but also may be punished by SEO because it is defined as a spam link by the google search engine.

Anchor text with target keyword

Anchor Text is the text of the inserted link, usually displayed as blue underlined text. Search engines will refer to the anchor text to understand the content of the link, which is an important reference for keyword ranking.

DoFollow and NoFollow link attribute

Links in web pages can be divided into DoFollow or NoFollow attributes. Only DoFollow links will be crawled and included by search engines, while NoFollow links will not be considered by Google when calculating rankings.

Note: This is actively disputed among SEO professionals. While a majority agrees with the above information, some say that NoFollow links do provide some SEO value.

To Summarize

Backlinks are so inextricably linked to your search engine rankings that they can almost be included in the top three major factors. A quality backlink strategy will drive more organic traffic to your website, increasing trust and page rankings.

Finally, we want to emphasize that backlinks are not everything that determines the ranking. Don’t be eager to create a large number of backlinks, and try to only establish links with high-authority websites that are related to your own website content. promotion goals.

For more questions about SEO, you can also refer to our SEO services.

Angus Yip
Web designer @ MSHK

Ex Silicon Valley full-stack developer. Web designer, SEO expert, and co-founder of Media Studio Hong Kong.

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