What Is A Teaser Video And Why Does It Matter?

A Teaser video is a short commercial-type video be used to generate continuing interest. It should be made up of visually captivating scenes, music, and copy that communicate what the business does or offers. You should show scenes that are amazing or exhilarating so your audience will want to see more. A teaser video doesn't have to be very long, it just has to tempt people into wanting more, and more! It's used a lot for promoting movies and TV series.

But hang on, from the description above, isn't a teaser video simply a trailer video?🤔 Well, technically a teaser video is also a trailer video, but shorter and with less information about what you're promoting.


Why is it important?

Teaser videos are important for a couple of reasons. First, they make people want to know more about you and your business by arousing curiosity (the more curious someone is, the more likely he or she will learn about you). Secondly, teaser videos leave viewers with thoughts like "How did they do that?" or "That was cool!" which will make them excited to learn more about you and thus, share what they've seen with others.

Here are some good teaser videos:

Ape With AK-47

It's used to promote the "Rise of the Planet of the Apes" campaign.

Overall a really funny video, it grabs the attention of the viewers.

Tomorrowland Belgium 2020

This video is used to promote the music festival event "Tomorrowland" that's to be hosted in Belgium 2020.

Really good use of visuals and sound to create a mythical atmosphere, this video for this event has made me add going to Tomorrowland Belgium to my bucket list.


How to make one?

A teaser can be made with just about any type of camera or cell phone. All you need is the footage and some music that fits what your business does. Once you have those two things, you're ready to start piecing the video together. If necessary, you may want to do some simple editing. When you're finished, upload the video to your website or post it on YouTube. You can even send it out in an email newsletter, but be careful about who you are sending it to because these videos aren't for just anybody.

Some tips for shooting your teaser video:

  • Show your product in action
  • People love visuals, so add a lot of interesting shots rather than just talking heads.
  • Write a script and memorize it before you start shooting to keep things moving quickly.
  • Keep the length short [under two minutes] because people have short attention spans.
  • Add background music that keeps the energy going and works with the subject of your video.
  • After you upload or share it, get feedback from friends or coworkers about what they think of it. If necessary, shoot another one to get things right before promoting on social media.

If you have the budget, it's advisable to hire a professional video production company for your teaser video.


To summarize

A teaser is a short commercial-type video that should be used to generate continuing interest. It should be made up of visually captivating scenes, music, and copy that communicate what the business does or offers. You should show scenes that are amazing or exhilarating so your audience will want to see more. A teaser video doesn't have to be very long, it just has to tempt people into wanting more.

If you want a professional teaser video to be shot, we at Media Studio HK offer professional video production services, contact us to have your teaser video shot today!

Allen He
Developer @ MSHK

FullStack Developer, SEO editor. WebRTC and JavaScript enthusiast. Love to explore new web technologies.

Two illustrated person sitting on the ground and brainstorming.
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