Different Types of Video Production Services


A video production company is a company that creates promotional, public relations, marketing, and advertising videos. They are also responsible for the distribution of these videos on TV networks, social media platforms, websites, and other online video channels. The content of these videos may consist of live-action or animation segments. Video production companies offer a variety of services to help make your vision come to life!

Let's take a look at different types of services video production companies offer:


Corporate Video Production

Corporate video production is used by companies to portray who they are and what they do. They also use this type of production to market their products or services. These videos are typically promotional with the intent of persuading potential customers to buy the company's product.

Corporate video production can be live-action, animated, or a mix of both formats. The amount of work that is put into the project will depend on how much money is available for its creation, as well as the intended use for it.


TV Commercial

This type of video production involves characters or models acting out a script that is written for a commercial. The video producer will have to find the perfect talent for the project and then craft a story that will sell the product or service.

They are often short, sweet, and to the point. To make a successful commercial video producer will have to find the perfect talent and craft a story that sells the product or service.


YouTube Advertisement

Creating a video for a YouTube advertisement is much different than making a TV commercial. The video producer will have to think about how to grab the viewer's attention from the very beginning and keep it until the end.

Since people can skip the ads, the video producer must create a video that is interesting and relevant to their targeted audience.


Social Media Advertisement

Video production companies can offer social media advertisement video production services. This type of video is typically posted on a company's social media page and helps promote its brand, product, or service.

This type of video is used to drive traffic to a specific webpage where the viewer can learn more information about the product or service being promoted.


Event Highlight

Event highlight videos are usually used to share the highlights of an event that took place. For example, if a company hosted a conference and they want to create a video highlighting some of the key speakers and all the wonderful topics discussed this would be considered an event highlight. This type of video makes viewers feel like they were at the actual event and helps to promote the company.


Live Event Production

Video production companies can also provide live event services. This service is typically used by broadcasting companies and other large organizations that want to broadcast a live event over the internet using a standard web browser.  


Creative Video

This type of video production involves a unique approach to showcasing a product or service. This creative video project will be different from any other video being produced at the time, which will help it stand out from the crowd and get noticed.

A creative video project is used to gain interest from potential customers who are looking for something new and different.


Walkthrough/Showcase Video

The purpose of this type of video is to show what the property has to offer. It can also be used to show the inside of a company, such as its offices, or its production lines, etc.


Interior Design Video

This type of video production is used to help people visualize what a renovated interior will look like. Potential clients can watch this video to get ideas and see what the outcome could be. This type of video is also helpful for real estate agents who want to show off a property they are selling.


3D Rendering

Video production companies can also offer 3D rendering video services. This type of video is used to create a three-dimensional image of a product or service. It is often used for marketing purposes and can be very helpful in explaining how a product works from the inside.


Crowdfunding Video/Infomercial

This type of video production is often used to promote a product or service that is being offered through crowdfunding. A crowdfunding video is used to pitch the idea or product to potential investors and get them excited about what is being offered.

If you're planning a campaign and don't have the necessary funds to do so, have a look at Kickstarter's website to get your campaign to get funded.


Tutorial Video

This type of video production is used to teach the viewer how to do something. This could be anything from how to use a product to how to cook a meal. Tutorial videos are a great way to show people how to do something without having to be there!


Interview Video

Interview videos are a great way to humanize your business. They can be used to introduce new members of your team, share customer stories or simply show what your company is all about. Interview videos are a great way to connect with potential customers and give them a better understanding of who you are as a business.


Dance/Music Video

Production companies can also produce music and dance videos. These types of videos are often used to promote an artist or band. They can also be used to promote a product or service through the use of lyrics and/or visuals.


Animation

Animation videos are a great way to engage an audience. They can be used for several different purposes, such as education, marketing, or entertainment.

They are also a great way to attract the younger demographic.


Film Production

The length of the films can vary, but typically shorter compared to the films you see in the theatres.


Podcasting

Video production companies can also offer podcasting services. This is the process of creating and publishing audio or video content that can be streamed or downloaded.

Podcasting can be a great way to reach a larger audience with your content. It is also a great way to engage with listeners and get feedback from them.


Whiteboard Animation Video

Whiteboard animation is a type of animation that is used to explain a concept or idea. It is created by drawing on a whiteboard and capturing the footage.

Whiteboard animation can be a great way to explain complex concepts in a simplified way. It is also a great way to engage the viewer and keep their attention.


360 Video Production

360 video production is the process of creating videos that are shot in a 360-degree format. This type of video can be viewed on several devices, such as a smartphone, computer, or virtual reality headset.

360 video production is a great way to engage the viewer and give them a more immersive experience. It can also be used to promote a product or service.

A con of 360 videos is that the quality isn't great compared to a standard video.


Viral Video

Viral videos are so named because they tend to become popular very quickly. They can go "viral" on social media platforms such as YouTube and Facebook if they catch the attention of enough viewers.  These types of videos are typically humorous or touch on an interesting subject.

One example of a video that went viral is the video "David After Dentist." This video shows a young boy who had just woken up from anesthesia. The child's responses to questions are what made this video so hilarious for viewers.  It currently has nearly 150 million views on YouTube.

The key to success isn't much related to the post-production of the video, but the content itself. Here are some tips you can follow if you plan to shoot your viral video.


Aerial Drone Video Shooting and Production

An aerial video production company is a company that specializes in the shooting of high-definition (HD) aerial videos. These videos can be shot using aerial photography equipment or with an unmanned drone.


If you are interested in hiring a video production company, make sure to find a company that is reputable and produces quality video content. You should also consider the types of video you want to be created and determine whether or not it fits in with your overall marketing strategy. Here's a more comprehensive list of the factors you should consider.

We hope that after reading this article, you now have a better understanding of what type of services video production companies can offer. If you are interested in hiring a video production company or have some inquiries regarding video production, feel free to Contact Us!


Allen He
Developer @ MSHK

FullStack Developer, SEO editor. WebRTC and JavaScript enthusiast. Love to explore new web technologies.

Two illustrated person sitting on the ground and brainstorming.
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