Public Bank TVC

For Public Bank (Hong Kong), we produced a dynamic television commercial campaign designed to connect with audiences across multiple touchpoints. The project included both 30-second and 15-second versions, each tailored for optimal impact on television, digital, and in-app platforms. From concept to final delivery, every cut was crafted to maintain a consistent brand message while adapting seamlessly to the unique demands of each channel, ensuring the bank’s story was told with clarity, energy, and visual polish wherever it appeared.